Literature Research

Early in the development process, an analytical synthesis of current literature can inform internal decision-making about the competitive landscape.  Published literature research on economic, clinical, or humanistic data also can be part of a planned communications strategy to prepare the market for your product’s entry.

As scientists ourselves, we work strategically with you to develop a communication and publication strategy. Combining backgrounds in medical communications and life science disciplines with a strong history of high profile publication, our literature review specialists provide clinical and commercial expertise to conduct unbiased systematic or targeted literature-based research. Gained from years of experience, we know the ins and outs of peer review medical journals. 

Typical business questions addressed through literature research:

  • How is the disease/condition of interest currently treated?
  • What products are on the market?
  • What products will be launched in the future?
  • How is the current treatment landscape featured in guidelines?
  • What are the unmet needs in the treatment/disease area?
  • What evidence of product value exists in the published literature?