Tagged Under: Expertise

Targeting Sales at U.S. Hospitals and Surgery Centers

Knowing sales potential by healthcare facility and relationships between physicians and facilities is critical to uptake in this market. Truven Health Analytics Facility Targeting Reports provide detailed, accurate, up-to-date information for product forecasting, sales force alignment, call plans, and clinical trial placement when targeting hospitals and ambulatory surgery centers in the United States.

With the unique capability of combining hospital diagnosis and procedure volumes with comprehensive physician affiliation data, we provide you with deep insight into physician and facility drivers in U.S. geographic markets that you specify.

We offer the following reports:

  • Hospital Targeting Reports - Target high volume hospitals -- inpatient and outpatient
  • Hospital-Physician Targeting Reports - Target high volume physicians by hospital and across hospitals
  • Ambulatory Surgery Center Targeting Reports - Target the highest volume, fastest growing outpatient facilities

The foundation of the Facility Targeting Reports is patient volume by the procedure or diagnosis appropriate for your product. Hospital-based reports are available for both inpatient and outpatient settings. Robust proprietary and public data allow us to confidently provide national volume projections based on approximately 70 percent of all hospital discharges in the U.S and up-to-date physician-hospital affiliations. Your sales team will be confident in the accuracy of their hospital-physician targeting reports.