Ensuring successful market access for new products or indications requires a strong value proposition and engagement with the right clinical and economic opinion leaders. With the acquisition of Heartbeat Experts, life sciences companies can now work with Truven Health to ensure their value demonstration evidence is tailored to the individual factors that make each country and therapeutic area unique and communicated through the most important decision-maker influence networks.
Your Trusted Partner for Value Demonstration
At Truven Health Analytics, we help you achieve greater success in commercialization development and product value demonstration because of our trusted expertise, proven real-world data assets, research databases, and strategic understanding of stakeholder issues. Our specialty - helping you compile your project agenda from a strategic point of view and designing research using MarketScan® data and other data sources that goes beyond analysis to create meaning for your target audience.
Health Economics and
Outcomes Research (HEOR)
Develop an effective portfolio of evidence to demonstrate your product's value to key government and
payer stakeholders. Utilize evolutionary clinical data in the fastest growing therapeutic area.
View our areas of research
Submit compelling evidence packages — develop an effective product differentiation strategy.
Leverage Our Expertise
Work with trusted, highly competent researchers who are passionate about the value their work brings to people.
Databases and Online Tools
To better understand health economics and treatment outcomes, mine the MarketScan Research
Databases — real-world data for healthcare research and analytics.
Gain expert insights into opportunities to drive brand share.
Right-size your market — lay the early ground-work for a product launch.
Targeting Forecast Reports
Maximize product penetration in hospitals and ambulatory surgery centers using up-to-date information
for product forecasting, sales force alignment, call planning, and clinical trial placement.
Transform the way you do healthcare research with our newest MarketScan online tool.
Identify, profile, uncover unmet needs, and map influence networks to establish relationships with important KOLs and Market Access stakeholders anywhere in the world.