Linda MacCracken has over 20 years of experience in healthcare industry. Her work on innovative applications has resulted
in launching outpatient solutions, business development applications and consumer engagement strategies. She currently holds an
appointment in management at the Masters of Management Program for physician and dental executives at the Harvard School of
Public Health. She has co-authored white papers with Truven Health Analytics colleagues, most recently Caring for the Uninsured,
Matching the Markets: Generational Insights and The Quality Driven Consumer, and authored Market Driven Strategy, American
Hospital Association Press (1998).
Previously, Ms. MacCracken worked with and in healthcare provider organizations to shape and execute targeted growth results
and overseen marketing, business development and physician engaged service line development. She is a frequent speaker at
national conferences, including Society for Healthcare Strategy & Market Development, Customer Based Marketing, Call Center
Conference, Physician Hospital Executive Summit and Professional Research Corporation.
Ms. MacCracken holds an MBA in healthcare management from Boston University and a BS in psychology with a core in political
science from Macalester College. She presently serves on the SHSMD Task Force, has served as an awards judge for the Professional
Research Corporation and was a board member for the Society for Healthcare Planning and Marketing.