Consumer Insights and Acquisition Marketing

Supported by an unparalleled combination of proprietary and commercial consumer insights, a direct marketing and campaign management platform, and expertise in healthcare consumer insights and marketing, our solutions help health plans acquire the biggest slice of the individual health plan market.

Consumer Market Analysis Solutions

Whether expanding into a new market, launching a new product, or exploring ways to optimize current marketing activities, our market analysis solutions can ensure that you’re focused on the right consumers with the right messages through the right channels.

Acquisition Marketing Solutions
Once the right consumer markets have been identified and your strategy defined, we can help you launch marketing campaigns and track performance on an ongoing basis to continually improve your results.

Benefits
  • Supplies a view of consumers insurance coverage type, recent changes, and the cause of recent changes
  • Lists health status, conditions, utilization, and attitudes
  • Notes receptiveness to advertising from health plans and other healthcare entities or agents
  • Gives a financial profile, consumption patterns, and media usage
  • Includes demographics: age, gender, income, race, education, and ethnicity