For Immediate Release


Truven Health Analytics Invited to Present Workshop on Healthcare Consumerism at America’s Health Insurance Plans Institute 2013

Session to Identify Best Practices to Help Health Plans Succeed in Insurance Exchange Marketplace


Ann Arbor, MI, Jun. 11, 2013 — Truven Health AnalyticsTM has accepted an initiation to deliver a session on healthcare consumerism at America’s Health Insurance Plans (AHIP) Institute 2013.   The pre-conference workshop, presented by Truven Health Analytics chief research officer Gary Pickens, PhD, and director of business development Tony Glebe, will address best practices for health plans to engage with consumers in an increasingly fragmented marketplace.

The annual AHIP Institute, which will take place June 12-14, 2013 at the Wynn Hotel in Las Vegas, Nevada, brings together the top minds in health plan management.

Truven Health’s program, How Do You Engage Health Consumers in a Fragmented Marketplace?, will take place on Wednesday, June 12 from 10:15-11:15 AM.  The session will identify the challenges health plans will face as dozens of new public and private exchanges become available, and provide a path to developing effective go-to-market and consumer strategies for this new ecosystem.

“According to our estimates, health insurance exchanges will cover 21 million newly insured people starting next year, ” said Pickens.  “Our presentation will cover the details of this enormous new demographic of consumers and outline best practices for reaching this group.”

The session will also cover the results of a new Truven Health Analytics insights brief, Consumer Engagement: The Key to a Successful Exchange, which outlines proven best practices for health plans on how to address insurance exchanges.

“Health insurance exchanges represent an enormous opportunity for health plans, but they will need to dramatically alter their approach if they are to compete successfully in this new market, ” said Glebe. “User-friendly consumer tools will be essential to health plans as they take on this challenge.”

Truven Health Analytics will also be presenting sessions on Leverage Big Data to Improve Population Health Management  and Fraud, Waste, and Abuse – Combining Best Practices and New Innovations for Health Plans at the AHIP Institute.  The Truven Health Analytics team will be on hand throughout the event at booth #135.  For details on the full AHIP event schedule, click here.



About Truven Health Analytics, part of the IBM Watson Health Business

Truven Health Analytics an IBM Company, delivers the answers that clients need to help them improve healthcare quality and access while reducing costs. We provide market-leading performance improvement solutions built on data integrity, advanced analytics, and domain expertise. For more than 40 years, our insights and solutions have been providing hospitals and clinicians, employers and health plans, state and federal government agencies, life sciences companies, and policymakers the facts they need to help them make confident decisions that directly affect the health and well-being of people and organizations in the U.S. and around the world.

Truven Health Analytics owns some of the most trusted brands in healthcare, such as MarketScan®, 100 Top Hospitals®, Advantage Suite®, Micromedex®, Simpler®, ActionOI® and JWA. Truven Health has its principal offices in Ann Arbor, Mich.; Chicago; and Denver. For more information, please visit http://truvenhealth.com.



MEDIA CONTACTS:

Brian Erni
For Truven Health Analytics
J. Roderick, Inc. Public Relations
brian@jroderick.com
631.584.2200