Media Room

For Immediate Release

New Truven Health Solution Provides Visibility into Physician Referral Patterns

Physician Referral Management Helps Hospital Executives Identify Referral Patterns to Improve Resource Utilization, Reduce Leakage

Ann Arbor, MI, Nov. 26, 2012 — Truven Health Analytics℠, formerly the Healthcare business of Thomson Reuters, announced the launch of its Physician Referral Management solution designed to help hospital executives maximize resource utilization and reduce the number of referrals that send patients outside of their health networks. Truven Health has partnered with Enclarity® for the data that powers this solution.

Leveraging a nationwide database of more than six million healthcare provider profiles, the Physician Referral Management solution tracks referral trends across 75 percent of all physicians operating in 48 states. The solution gives hospital executives the analytic insights they need to understand primary care referral patterns across inpatient and outpatient services, identify high-volume referral and utilization by specialty and key service area, and spotlight areas where they are losing patients to out-of-network referrals.

“We are pleased to partner with Truven Health to provide the Physician Referral Management solution to hospitals and health systems, ” said Warren Gouk, CFO and Head of Business Development at Enclarity. “By combining the analytics expertise of Truven Health with the deep data assets of Enclarity, we can help hospital executives understand the physician activity in their market as never before.”

Slightly more than nine percent of physician visits result in a referral, according to a June 2012 study published in the journal Archives, in which researchers analyzed nearly 850, 000 patient visits in a nationally representative data set. This is nearly double the referral rate of 10 years ago. The trend toward increased referrals, combined with the more prominent role hospitals and health systems are playing in primary care, has driven the need for a solution to accurately measure referral traffic.

“In today’s fee-for-service environment and as payment reform accelerates, it is critical for hospitals and health networks to understand referral patterns so they can identify revenue opportunities and stem potential losses, ” said C. Douglas Shaw, senior vice president for Truven Health Analytics hospital business. “As the rate of physician referrals nationwide continues to rise, it will become increasingly crucial for hospital executives to manage that process throughout their networks. We are offering a superior solution that leverages comprehensive data sets, management expertise and qualitative information to help hospital administrators answer questions about referrals in their market that have previously gone unanswered.”

In addition to tracking referral activity within their own networks, the Truven Health Physician Referral Management solution enables competitive intelligence on referral patterns among health systems in a particular market. Delivered by an expert team of Truven Health consultants with deep experience in healthcare analytics and hospital and physician management, the Physician Referral Management solution also helps hospital executives identify specific service-line growth opportunities and target potential partners and acquisition targets.

For more information on the Truven Health Physician Referral Management solution, please click here.

About Truven Health Analytics, part of the IBM Watson Health Business

Truven Health Analytics®, part of the IBM Watson Health™ business, provides market-leading performance improvement solutions built on data integrity, advanced analytics and domain expertise. For more than 40 years, our insights and solutions have been providing hospitals and clinicians, employers and health plans, state and federal government agencies, life sciences companies and policymakers, the facts they need to make confident decisions that directly affect the health and well-being of people and organizations in the US and around the world. The company was acquired by IBM in 2016 to help form a new business, Watson Health. Watson Health aspires to improve lives and give hope by delivering innovation to address the world’s most pressing health challenges through data and cognitive insights.

Truven Health Analytics owns some of the most trusted brands in healthcare, such as MarketScan®, 100 Top Hospitals®, Advantage Suite®, Micromedex®, Simpler® and ActionOI®. Truven Health has its principal offices in Ann Arbor, MI, Chicago, IL, and Denver, CO.


Brian Erni
For Truven Health Analytics
J. Roderick, Inc. Public Relations