Media Room

For Immediate Release

Truven Health Analytics Identifies Best Practices to Help Health Plans Succeed in the Insurance Exchange Marketplace

Information and Tools to Empower Consumers Are Essential in a Post-Reform World

Ann Arbor, MI, Jun. 06, 2013 — Truven Health Analytics™ today released a whitepaper that outlines best practices for health plans as they enter the insurance exchange marketplace. Consumer Engagement: The Key to a Successful Exchange, identifies the challenges health plans will face as dozens of new public and private exchanges become available, and provides a path to developing effective go-to-market and consumer strategies for this new ecosystem.

“Insurance exchanges are expected to cover 21 million newly insured people, ” said Mike Boswood, president and CEO of Truven Health. “In a holistic strategy to make the most of this opportunity, consumer attraction and engagement are key. Proven analytics and consumer tools will be essential to health plans as they take on this challenge.”

Some of the key approaches recommended in the Truven Health whitepaper, based on real-world case studies with Truven Health Analytics customers, are the following:

  • Utilize an individual’s actual claims data for a more personalized experience: Truven Health Analytics case studies have shown that providing personalized, historic healthcare cost and utilization summaries during benefits enrollment can drive behavior change. In one instance, 60 percent of individuals who were previously over-insured migrated to more suitable plan options.
  • Provide transparent cost guidance for upcoming procedures and chronic conditions: Out-of-pocket costs are a big part of health plan selection for most consumers. Because healthcare costs can vary significantly within the same market — some by more than 100 percent — providing cost and quality information for healthcare services is essential, especially when high-deductible plans are offered.
  • Supply age- and gender-specific preventive care guidelines for the upcoming year: A recent Harris Interactive study found that 96 percent of consumers value getting personalized healthcare reminders. Some Truven Health Analytics health plan customers have found that using personalized healthcare reminders can bring a return on investment of up to 3:1 in just one year.
“Health insurance exchanges present health plans with an unprecedented challenge as they have to compete for customers in ways they haven’t before, ” said Anita Nair-Hartman, vice president of strategy and market planning at Truven Health Analytics. “As health plans create their consumer engagement strategies, it will be crucial for them to understand and act based on the best practices for healthcare consumerism that have been established over the past several years.”

Truven Health Analytics has been invited to host a session on the topic of healthcare consumerism at this year’s America’s Health Insurance Plans (AHIP) Institute 2013 conference. The presentation, How Do You Engage Health Consumers in a Fragmented Marketplace, will take place on June 12, 2013. Truven Health Analytics experts will be on-hand during the conference at booth #135.

To download the insights brief Consumer Engagement: The Key to a Successful Exchange, please click here.

About Truven Health Analytics, part of the IBM Watson Health Business

Truven Health Analytics an IBM Company, delivers the answers that clients need to help them improve healthcare quality and access while reducing costs. We provide market-leading performance improvement solutions built on data integrity, advanced analytics, and domain expertise. For more than 40 years, our insights and solutions have been providing hospitals and clinicians, employers and health plans, state and federal government agencies, life sciences companies, and policymakers the facts they need to help them make confident decisions that directly affect the health and well-being of people and organizations in the U.S. and around the world.

Truven Health Analytics owns some of the most trusted brands in healthcare, such as MarketScan®, 100 Top Hospitals®, Advantage Suite®, Micromedex®, Simpler®, ActionOI® and JWA. Truven Health has its principal offices in Ann Arbor, Mich.; Chicago; and Denver. For more information, please visit http://truvenhealth.com.


Brian Erni
For Truven Health Analytics
J. Roderick, Inc. Public Relations