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Market Expert

Comprehensive market analysis to help shape smart business strategies


In today’s healthcare environment, we believe hospitals and health systems need current, reliable and meaningful information about their local markets to help them make sound business decisions. But collecting and processing this complex data requires time and resources—two commodities many organizations can’t afford to spare.


Get precise insight into your local market

The Market Expert strategic planning solution from Truven Health Analytics™, an IBM® Company, is a comprehensive, web-based tool that can make it quick and easy to capture, report and analyze your market data.

Market Expert combines public data with proprietary Truven Health data to help strategic planners better understand and predict the healthcare needs and buying habits within the community. Through both standard reports and customizable queries, it delivers information about competitive position, emerging market trends, consumer characteristics and potential business impact—helping you make informed strategic decisions.

  • Analyze the context of the area surrounding your selected market with mapping functionality powered by Esri®, one of the leading providers of geographic information systems
  • Get detailed insight into physician demand, disease prevalence and health status of your projected market with advanced analytical methodologies and data from one of the largest data sets in the industry
  • Access information on behaviors, utilization, health status and attitudes of more than 82,000 U.S. households from the Truven Health PULSE™ Healthcare Survey, one of the nation’s largest privately funded healthcare surveys
  • Reference comprehensive, local, sociodemographic and lifestyle data from Nielsen PRIZM®, a leading provider of demographic and segmentation data

Learn More

To discover how Market Expert can help your organization develop an effective strategic plan, request a demo or download the Market Expert brochure today.

To learn more about our solution to help you incorporate outpatient insights in your planning efforts, download the Outpatient Profiles brochure.


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