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Tagged Under: Solutions

Market Access Identification and Mapping

Our Market Access stakeholder identification and mapping solutions – services and software - provide a clear and direct path to sometimes hidden networks of Market Access stakeholders and the experts they turn to as they make decisions about the value of your product. We have the industry-leading Truven Health Heartbeat Profiler tool for mapping Market Access networks down to individual relationships. Heartbeat Profiler has significant therapeutic area coverage and global reach with unique local and regional detail — local language and data available only through our relationships with local experts.

Market Access diagram

Market Access interactive network maps provide an overview of people and organizations such as decision makers, advisors and other relevant key stakeholders as well as the networks between them. Maps can be viewed in different ways such as region and role, as well as filtered by specific criteria, allowing you to focus on what is relevant for your specific needs.

Every individual stakeholder and organization in the network map has a detailed page showing more information about them as well as how they fit within the Market Access landscape. Thus, there is no guessing about who you need to talk to and how to refine and communicate value messages to those who will make decisions about your products.