Mason Russell will present

PharmAccess Leaders Forum
Berlin, Germany
October 10-12, 2017

Thursday, October 12 at 14:05, Mason Russell, Vice President of Global Economic Value and Market Access, will present "What's it worth to you? Assessing value of product attributes through decision-analytic modeling" at the PharmAccess Leaders Forum and Medical Affairs Leaders Forum in Berlin, Germany. He will discuss the following:

  • How a product's characteristics or attributes contribute to both individual willingness to pay and "value" from different perspectives (e.g., stakeholder, society)
  • The various methodologies through which attribute value can be assessed
  • A real-world case study of how decision-analytic modeling helped a leading medical device company establish the value of a unique product attribute, and by so doing justify higher tender pricing in a key EU market

To learn more about PharmAccess and to register, click here.